About Young & Laramore

Young & Laramore is an award-winning advertising agency for national consumer brands, whose services include strategic marketing and proprietary research, multi-platform media planning and buying through our media division, EchoPoint Media—and creative in every imaginable platform. The agency has been on Outside magazine’s “Best Places to Work” list five years straight, and made multiple appearances on Ad Age’s annual “Forty Best Places to Work” list.

Why “Unreasonable?”

Today many marketing leaders and CEOs continue to cling to the misguided notion that their customers are mostly rational beings—and that their buying decisions are based more on reason than emotion. More logic and less gut. More need and less want.

This misunderstanding is understandable because we humans are all somewhat fooled by our own sense of rationality. But, an abundance of research over the past thirty years has revealed that we all actually behave “unreasonably,” often basing decisions on factors we’re not even aware of. This event is a window into this important work, and will hopefully convince you to think very differently about how to communicate with and study consumers and their behavior.

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