About Y&L
Young & Laramore is an independent, creatively-driven advertising agency based in Indianapolis. We help reinvigorate and grow brands by looking past traditional models to understand how people really make decisions.
Our strategies are grounded in decades of research into human behavior. We realize that most decisions are shaped by emotion, context, and instinct as much as logic. Using our Unspoken™ Brand Strategy Process,
we look beyond the surface and uncover the deeper motivations that influence choice, loyalty, and belief.
Because we’re proudly independent, Young & Laramore answers only to our clients and our exceptionally high standards. That freedom allows us to challenge convention, ask better questions, and build brands with clarity and conviction. We work best with organizations that value curiosity, courage, and partnership to create work that is strategically rigorous, creatively bold, and rooted in a real understanding of human behavior.
Why Unreasonable?
Today many marketing leaders and CEOs continue to cling to the misguided notion that their customers are mostly rational beings—and that their buying decisions are based more on reason than emotion. More logic and less gut. More need and less want.
This misunderstanding is understandable because we humans are all somewhat fooled by our own sense of rationality. But an abundance of research over the past thirty years has revealed that we all actually behave “unreasonably,” often basing decisions on factors we’re not even aware of. This event is a window into this important work, and will hopefully convince you to think very differently about how to communicate with and study consumers and their behavior.
Young & Laramore
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