Another year of insights.

Thanks to our incredible speakers and attendees.

We’re still in awe of everything we saw, learned and rethought about consumer motivations during Unreasonable 2022. And we can’t wait to do it again in 2023—on Thursday September 14, at Newfields in Indianapolis once again. Join our email list and be the first to see what's in store.

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Why “Unreasonable?”

An abundance of research over the past thirty years has revealed that we all actually behave “unreasonably,” often basing decisions on factors we’re not even aware of. This event is a window into this important work, and will hopefully convince you to think very differently about how to communicate with and study consumers and their behavior.

2019 Event Highlights
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“ What is so interesting about this event is that sometimes as marketers we jump immediately into action trying to solve the problem without first fully acknowledging what the problem is. The benefit of coming to a conference like this is that it’s focused more on big picture ideas and how the brain works. It really gives you the tools to identify the right problem. ”
Chris Flaherty
Heartland Food Group , Senior Vice President, Marketing
“ I was surprised to learn just how the brain works and how we see and perceive things. That wasn't something I was expecting to dive into. As a marketer, understanding people is essential to storytelling, and having new tools in my toolkit, to be able to do that well, is what Unreasonable is all about. ”
Aisha Herring
Eli Lilly , Associate Director, Brand Marketing
“ The biggest surprise was just how quickly I'd be able to pick up new knowledge around consumer behavior and immediately take that back and apply it. ”
Michael Kaltenmark
Indianapolis Motor Speedway , Senior Director of Marketing
“ I found this event to be as enjoyable as the first one, and I learned just as much. I heard about cutting edge research about our subconscious that will not only help us in my business, but also in my personal life, too. ”
Kirk Vashaw
Spangler Candy Company , President
Location

Venue

Newfields: A Place for Nature and the Arts, has 152 acres of forests, waterways, gardens, and venues ranging from the Indianapolis Museum of Art to the Toby Theater, a 530-seat auditorium that Indianapolis Monthly magazine recently declared “the best screening room in Indianapolis.”

Having led the brand strategy and launch of Newfields in 2017, Young & Laramore is especially glad to be hosting Unreasonable in the Toby. Learn more about Y&L’s partnership with Newfields here.

Need help?
Reach out to Mason at events@yandl.com and he'll help answer any questions you have.
2019 Event
We were fortunate to have a distinguished, varied and, if we may say so, delightful group of speakers and attendees in 2019.
View 2019 Attendees