Unreasonable ‘23

September 14th, 2023 Indianapolis, IN

Gather alongside marketers across the country for a conference that explores the science behind consumer decision-making.

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Human behavior, explained by science.

Research continues to show us that consumers don’t necessarily make buying decisions rationally. And at Unreasonable, you’ll dive into that research—with talks from the scientists, academics, and creative minds who conducted it. This September, connect with other marketers, get a closer look at the science behind what makes your consumers tick, and learn how you can use that knowledge to shift their behavior.

Featured ‘23 Speakers

We’ve chosen these experts to challenge your perspective, change your beliefs, and give you new insight into consumer motivations.

Why “Unreasonable?”

An abundance of research over the past thirty years has revealed that we all actually behave “unreasonably,” often basing decisions on factors we’re not even aware of. This event is a window into this important work, and will hopefully convince you to think very differently about how to communicate with and study consumers and their behavior.


Newfields: A Place for Nature and the Arts, has 152 acres of forests, waterways, gardens, and venues ranging from the Indianapolis Museum of Art to the Toby Theater, a 530-seat auditorium that Indianapolis Monthly magazine recently declared “the best screening room in Indianapolis.”

Having led the brand strategy and launch of Newfields in 2017, Young & Laramore is especially glad to be hosting Unreasonable in the Toby. Learn more about Y&L’s partnership with Newfields here.


Click “Get Tickets” to purchase individual or group tickets. Each ticket provides all-day access to Unreasonable and includes a lunch provided by Kahn’s Catering, and a post-event happy hour.

Early Bird
Per ticket
Per ticket
Student and non-profit
Per ticket
Group of 2-4
Group of 5-9
Need help?
Reach out to Mason at events@yandl.com and he'll help answer any questions you have.
2022 Event
We were fortunate to have a distinguished, varied and, if we may say so, delightful group of speakers and attendees in 2022.