conference
agenda
9.26
Morning (eastern daylight time)
8:00AM
→
9:10AM
Registration opens and continental breakfast
9:10AM
→
9:20AM
INTRODUCTION AND WELCOME
tom denari
9:20AM
→
9:45AM
THE UPSIDES OF IMPERFECTION IN THE MARKETPLACE
ALIX BARASCH
9:50AM
→
10:15AM
The Language of Respect: Why Brands Need to Understand Consumer Dignity
CAIT LAMBERTON
10:15AM
→
10:30AM
Q&A: BARASCH AND LAMBERTON
10:30AM
→
10:45AM
Break
10:50AM
→
11:15AM
From Purpose to Purchase: Understanding how CSR moves customers
ABIGAIL SUSSMAN
11:20AM
→
11:45AM
Neuroforecasting: Leveraging Brain Signals to Predict Market Outcomes
CAROLYN YOON
11:45AM
→
12:00PM
Q&A: SUSSMAN AND YOON
12:00PM
→
1:15PM
Lunch
Afternoon
1:15PM
→
1:20PM
Welcome to the afternoon
Tom Denari
1:20PM
→
1:45PM
Numerical Persuasion: How Framing Numbers Influences Consumer Behavior
KEITH WILCOX
1:50PM
→
2:15PM
THE PSYCHOLOGY OF VALUE - PRICING
MANOJ THOMAS
2:15PM
→
2:30PM
Q&A: WILCOX AND THOMAS
2:30PM
→
2:45PM
Break
2:50PM
→
3:15PM
FUTURE FANDOM – SPORTS TO BRANDS
MICHAEL LEWIS
3:20PM
→
3:40PM
APPLYING THE PRINCIPLES OF UNREASONABLE
TOM DENARI AND KARI O’NEILL
3:45PM
→
4:00PM
Q&A: LEWIS, DENARI AND O’NEILL
4:00PM
→
6:00PM
Cocktail hour and discussion
Evening
4:00PM
→
6:00PM
Cocktail hour and discussion