conference
agenda
09.14
Morning (eastern daylight time)
9:10AM
→
9:20AM
Introduction and Welcome
tom denari
9:20AM
→
9:45AM
Before (and After) You Know It: Unconscious Mental Processes in Everyday Life
John Bargh
9:50AM
→
10:15AM
The Neuroscience of Brand Empathy
Michael Platt
10:15AM
→
10:30AM
Q/A: Bargh and Platt
10:30AM
→
10:45AM
Break
10:50AM
→
11:50AM
How Consumers Spend When Everything Is More Expensive
Tonya Williams Bradford
11:20AM
→
11:45AM
The Sustainability Paradox. Bridging the Consumer Intention – Action Gap
Kate White
11:45AM
→
12:00PM
Q/A: Bradford and White
12:00PM
→
1:15PM
Lunch
Afternoon
1:15PM
→
1:20PM
welcome to the afternoon
1:20PM
→
1:45PM
What’s Better, Being in the Moment, Or Photographing It?
Kristin Diehl
1:50PM
→
2:15PM
Understanding Consumer Demand for Intangible Value
George E. Newman
2:15PM
→
2:30PM
Q/A: Diehl and Newman
2:30PM
→
2:45PM
Break
2:50PM
→
3:15PM
A Matter of Trust. How Disruptors Gain Consumer Trust—and How Disrupted Brands Can Fight Back
Tiffany White
3:20PM
→
3:40PM
Applying the Principles of Unreasonable
Tom Denari & Kari O’Neill
3:45PM
→
4:00PM
Q/A: White, Denari & O’Neill
Evening
4:00PM
→
6:00PM
cocktail hour and discussion