conference
agenda
10.1
Morning (eastern daylight time)
8:00AM
→
9:10AM
Registration opens and continental breakfast
9:10AM
→
9:20AM
Welcome and Introduction
tom denari
9:20AM
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9:45AM
How Scarcity Affects Consumer Behavior
Kelly Goldsmith
9:50AM
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10:15AM
Mixed Signals: How Incentives Really Work
Uri Gneezy
10:15AM
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10:30AM
Q&A: Goldsmith and Gneezy
10:30AM
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10:45AM
Break
10:50AM
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11:15AM
How Customers Derive Meaning from the Marketplace
Lawrence Williams
11:20AM
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11:45AM
Artificial Intelligence and Illusions of Understanding
Molly Crockett
11:45AM
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12:00PM
Q&A: Williams and Crockett
12:00PM
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1:15PM
Lunch Buffet
Afternoon
1:15PM
→
1:20PM
Welcome the afternoon
Tom Denari
1:20PM
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1:45PM
The Identity Loyalty Paradox: To Get Control You Have to Give Up Control
Americus Reed
1:50PM
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2:15PM
Ready for a Sustainable Future? How Consumers Adapt to New Technologies
Maura Scott
2:15PM
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2:30PM
Q&A: Reed and Scott
2:30PM
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2:45PM
Break
2:50PM
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3:15PM
What You Can Do Tomorrow: Making Behavioral Science Practical
Ryan Hamilton
3:20PM
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3:40PM
Applying the Principles of Unreasonable
Tom Denari & Kari O’Neill
3:45PM
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4:00PM
Q&A: Hamilton, Denari and O'Neill
4:00PM
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6:00AM
Cocktail hour and discussion
Evening
4:00PM
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6:00AM
Cocktail hour and discussion