agenda 10.1

Morning (eastern daylight time)
8:00AM 9:10AM
Registration opens and continental breakfast
9:10AM 9:20AM
Welcome and Introduction
tom denari
9:20AM 9:45AM
How Scarcity Affects Consumer Behavior
Kelly Goldsmith
9:50AM 10:15AM
Mixed Signals: How Incentives Really Work
Uri Gneezy
10:15AM 10:30AM
Q&A: Goldsmith and Gneezy
10:30AM 10:45AM
10:50AM 11:15AM
How Customers Derive Meaning from the Marketplace
Lawrence Williams
11:20AM 11:45AM
Artificial Intelligence and Illusions of Understanding
Molly Crockett
11:45AM 12:00PM
Q&A: Williams and Crockett
12:00PM 1:15PM
Lunch Buffet
1:15PM 1:20PM
Welcome the afternoon
Tom Denari
1:20PM 1:45PM
The Identity Loyalty Paradox: To Get Control You Have to Give Up Control
Americus Reed
1:50PM 2:15PM
Ready for a Sustainable Future? How Consumers Adapt to New Technologies
Maura Scott
2:15PM 2:30PM
Q&A: Reed and Scott
2:30PM 2:45PM
2:50PM 3:15PM
What You Can Do Tomorrow: Making Behavioral Science Practical
Ryan Hamilton
3:20PM 3:40PM
Applying the Principles of Unreasonable
Tom Denari & Kari O’Neill
3:45PM 4:00PM
Q&A: Hamilton, Denari and O'Neill
4:00PM 6:00AM
Cocktail hour and discussion
4:00PM 6:00AM
Cocktail hour and discussion