Past Events

There’s always more to learn about the consumer. Explore our previous conferences.

2022 Recap

After three years’ hiatus and living through a global pandemic, there were a lot of new things to learn between our first Unreasonable conference in 2019 and our second in 2022. So we once again assembled curious marketers, C-suite members, and more at Newfields to hear from experts in the field of consumer motivation. Researchers, professors, and scientists led intriguing discussions on the process of persuasion, our society’s collective fascination with darkness, and why the concept of a “true self” isn’t as important as we think.

Featured ‘22 Speakers


Newfields: A Place for Nature and the Arts, has 152 acres of forests, waterways, gardens, and venues ranging from the Indianapolis Museum of Art to the Toby Theater, a 530-seat auditorium that Indianapolis Monthly magazine recently declared “the best screening room in Indianapolis.”


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