Past Events

There’s always more to learn about the consumer. Explore our previous conferences.

2019 Recap

At our first-ever Unreasonable conference in 2019, curious minds from marketing departments, C-suites, and college campuses alike gathered at Newfields to learn about consumer motivations. Speakers from the worlds of science, academia, business and more led enlightening discussions about topics like what we can learn from facial expressions, humor’s influence on the brain, and why following consumer behavior yields more accurate results than focus groups. Attendees left impressed, inspired, and ready to see how these new outlooks influence the work they did.

Featured ‘19 Speakers


Newfields: A Place for Nature and the Arts, has 152 acres of forests, waterways, gardens, and venues ranging from the Indianapolis Museum of Art to the Toby Theater, a 530-seat auditorium that Indianapolis Monthly magazine recently declared “the best screening room in Indianapolis.”


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