Nine speakers. Countless insights. Excellent reviews.
From the C-suites of Fortune 500 companies, to students, to entire marketing departments, people arrived for Unreasonable on November 6, 2019 to hear nine speakers—and exited with immediately actionable insights, new perspectives on consumer decision-making, and a lot of great quotes.

2019 Conference Speakers
Kristen Berman, Behavioral Scientist, Co-Founder, Irrational Labs
BEHAVIORAL economics and how people actually behave
Robin Hanson, PhD., Assoc. Professor of Economics, George Mason University
what consumers won’t tell you
Tali Sharot, PhD., Professor of Cognitive Neuroscience
why facts don’t sell
Dan Hill, Facial Coding Expert
reading people more effectively and the flaws of traditional research
Monica Wadhwa, Associate Professor of Marketing
the not so subtle effect of subtle consumption cues on consumer motivation
David Linden, PhD., Professor of Neuroscience
liking vs. wanting: a brand’s expectation can be stronger than the experience itself
Kathleen Vohs, PhD., Distinguished McKnight University Professor, Land O'Lakes Chair in Marketing
the fragility of high-level thought and its implications for health, wealth, and welfare
Peter McGraw, PhD., Professor of Marketing and Psychology
why innovative brands are behaving like dave chapelle and sarah silverman to get ahead of the competition
Russ Klein, CEO of the American Marketing Association
emotional context and experience design
Tom Denari, President & CEO
Chief Strategy Officer, Young & Laramore
Chief Strategy Officer, Young & Laramore
Unreasonable conference host & creator




2019 Attendees
They came from big companies, small companies, marketing departments, research departments, universities, event venues and public institutions.

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