Tom Denari is the President & Chief Strategy Officer of Young & Laramore, an independent, creatively-driven advertising agency based in Indianapolis. Tom has spent his career studying what makes people buy, exploring non-rational motivations to uncover why consumers do what they do. And, as a hands-on strategist, he continues to engage with consumers on a regular basis, leading Y&L’s consumer immersion and brand strategy processes.

Across his thirty-year career, Tom has led the brand strategy development for a wide variety of brands, including: Brizo: Delta Faucet's premium faucet brand, KraftMaid Cabinetry, Farm Bureau Insurance, Angie's List, Goodwill Retail Stores, Stanley Steemer and Steak n Shake restaurants, to name a few.

Continually questioning the conventional wisdom of traditional communications practices, Tom studies how non-rational influences affect consumers’ buying decisions. His writings on consumer behavior and brand strategy have been regularly featured in Advertising Age, AdWeek, Forbes and Inc.

Tom has an M.B.A in Marketing from the Kelley School of Business, Indiana University-Bloomington, and a B.A. in Economics from Wabash College.